Introduction: Fashion videography is all about showcasing clothing in creative and engaging ways, drawing inspiration from various visual styles to captivate the audience. One of the most unique and dynamic ways to elevate fashion videography is by blending techniques from real estate videography, specifically unique camera angles and perspectives. Real estate videography focuses on capturing spaces from compelling angles, making the environment feel expansive and dynamic. By applying these techniques to fashion, you can create visually stunning and innovative videos that showcase outfits in a new light. In this article, we’ll explore how combining real estate videography’s unique angles with fashion videography can add depth, movement, and excitement to your fashion videos.
Image Credit: Canon Europe
Why Real Estate Videography Techniques Are Perfect for Fashion Videography: Real estate videography often uses wide-angle lenses, sweeping shots, and creative perspectives to highlight the best features of a property. These techniques can be effectively applied to fashion videography, offering several benefits:
Capturing Movement and Space
Real estate videography is designed to emphasize the spatial qualities of a room, which translates well to fashion videography by highlighting the movement of the model and the fluidity of the fabric. These dynamic shots help create a more immersive experience for the viewer, showcasing not just the outfit but the model’s interaction with the space.Expanding the Visual Narrative
In fashion videography, the environment often complements the story being told through the clothing. By borrowing techniques from real estate videography, you can emphasize the relationship between the model and the space, creating a visual narrative that adds depth and context to the fashion piece.Enhancing the Aesthetic Appeal
Real estate videography often makes use of dramatic angles, smooth camera movements, and wide shots. These elements can be used in fashion videography to capture the clothing in its entirety, focusing on fabric movement and design details while presenting the outfit in a broader context.Dynamic Perspectives for Impactful Storytelling
Fashion videos typically focus on close-ups of the clothing, but incorporating broader angles or aerial shots from real estate videography can make the fashion shoot feel more dynamic. These angles emphasize the overall look, the environment, and the full model silhouette, creating a more engaging and cinematic video.
How to Apply Real Estate Videography Angles to Fashion Videography:
Wide-Angle Shots for Full-Body Fashion Views
In real estate videography, wide-angle lenses are often used to capture expansive views of a room or space. In fashion videography, wide-angle shots can be used to showcase a model’s full outfit, making the viewer feel as if they are immersed in the environment. These shots work especially well for runway-style videos or when shooting large, dramatic fashion pieces that need to be showcased in their entirety.Example: A wide-angle shot capturing a model standing in a grand room, with their full outfit visible against an expansive backdrop, creates a sense of presence and grandeur.
Low-Angle Shots for Dramatic Impact
Real estate videographers often use low-angle shots to give a space a sense of power and depth. This technique can also be applied to fashion videography to add a sense of drama and height to the model. Low-angle shots emphasize the clothing’s design, giving the viewer a fresh perspective on the outfit, while also highlighting the model’s stature and the flowing movement of the garment.Example: Shooting a model from a low angle while they walk or twirl in an elaborate gown emphasizes the grandeur of the outfit, creating a bold, striking image that adds depth and authority to the fashion look.
Overhead Shots for a Cinematic View
Aerial or overhead shots are frequently used in real estate videography to showcase the entire space. In fashion videography, overhead shots can be used to capture the model’s movements and the design of the clothing from above, offering a unique and cinematic perspective. These shots work well for showcasing intricate patterns, fabrics, or the flow of a garment as the model moves.Example: A model walking or dancing in a long, flowing dress can be shot from above, showcasing both the model’s movement and the way the fabric swirls around them, adding a dreamlike quality to the video.
Tracking Shots for Fluid Movement
In real estate videography, tracking shots are often used to follow a person as they move through a space. This technique is incredibly effective in fashion videography when following a model as they walk, spin, or interact with their environment. Tracking shots provide fluidity and energy, making the fashion video feel more dynamic and immersive.Example: Following a model walking along a catwalk or through a stunning location with a smooth tracking shot highlights both the movement of the model and the details of the outfit, adding excitement to the video.
Dramatic Doorway and Framing Shots
Real estate videographers often use doorways, windows, or other architectural elements to frame a shot and create a sense of perspective. In fashion videography, this framing technique can be used to emphasize the model and their surroundings, guiding the viewer’s attention to specific fashion details while making the environment feel part of the story.Example: A model standing in the doorway of a grand room or walking through an archway can add a cinematic and dramatic element to the video, creating a narrative around the clothing that emphasizes both the fashion and the space.
360-Degree Shots for Full-View Fashion Videos
360-degree shots are commonly used in real estate videography to showcase an entire room from every angle. This technique can be adapted to fashion videography to create immersive videos that allow the viewer to see the model and their outfit from every perspective. This is ideal for collections that emphasize intricate designs or details that need to be explored from multiple angles.Example: Using a 360-degree rotating shot around a model can highlight the front, back, and sides of an outfit, allowing the viewer to appreciate the garment’s full design while giving the video a sense of movement and energy.
How Finchley Studio Can Enhance Your Fashion Videography with Real Estate Techniques: At Finchley Studio, we combine expert fashion videography with innovative techniques inspired by real estate videography. Whether you’re looking to capture dramatic angles, use dynamic tracking shots, or incorporate sweeping wide-angle views, our team can help you bring your fashion video to life with creativity and precision.
Our Video Editing Service includes:
- Advanced Camera Angles and Movements: We incorporate dynamic tracking shots, overhead perspectives, and low-angle effects to enhance the flow of your fashion video.
- Cinematic Color Grading: Our team applies professional color grading to enhance the visual aesthetics of your video, making the fashion stand out in its best light.
- Creative Direction: We guide you in choosing the right angles, environments, and lighting techniques to ensure that the clothing and the story are visually captivating.
Why Book Finchley Studio for Your Fashion Videography: At Finchley Studio, we understand the importance of capturing fashion in a dynamic and compelling way. We use cutting-edge techniques from both fashion and real estate videography to create high-impact, cinematic content that resonates with your audience.
Explore Our Studios: We offer various spaces for filming and editing your fashion videos:
- The Dialogue Room: Perfect for adding voiceovers or commentary to complement your fashion video.
- The Lounge Studio: Ideal for group shoots and creative video production.
- The Green Screen Studio: For creating dynamic, virtual environments for your fashion shoots.
Location: We’re located just two minutes from Finchley Central (Finchley Central Underground Station) and adjacent to Travelodge London Finchley (Travelodge). One free parking space per booking. Find us on Google Maps.
Stay Connected: Follow us for updates, inspiration, and more:
Book Now: Ready to elevate your fashion videography with dynamic angles and cinematic shots? Book your session at Finchley Studio today!
Contact Us: For any inquiries or to get started, reach out via:
Join clients like BBC and Lloyds Bank who trust us for their video production needs. Check out our Google Reviews and Trust Pilot for feedback from satisfied customers.
Bring the best of real estate videography into your fashion content—book your session at Finchley Studio today!
Source:
https://business-and-services-hub.com/how-to-shoot-real-estate-video/
